Google probably affects the ranking of your website if you’re unsure. The company updates its algorithms and requirements to provide a positive user experience on search engines like themselves, affecting whether successful websites are ranked high in the SERPs (search engine results pages).
Whenever they make any negative changes regarding our Core Web Vitals (our site pillar), we are left vulnerable to competition who may already have an edge in visibility before we do our due diligence to fix the issues as soon as possible! Keep reading if you want to avoid such unfortunate circumstances.
THE WAY UP is more than a web design company. We specialize in creating brands. Tailored for each client’s unique needs, you can, through effective marketing strategies, and we’ll help you make your business stand out online so that it gets noticed on search engine results pages!
First of all, we know about what is Google My Business?
Google My Business allows businesses to harness the power of local search. Add your name, address (including phone number), business name, cover photo, and additional photos. Include details such as what you offer so that potential clients can review all of their options before deciding. Make sure they understand how you’re different. Not to overlook the importance of customer reviews when you market yourself online or through social media.
How THE WAY UP Optimize Your Google My Business Account
There are five steps to optimizing your Google My Business profile:
1. Let us know where is your business location
We will capture all the information needed about your business location to fully optimize your Google My Business profile using our easy Google My Business Optimization Service form. Taking about 10 minutes should be plenty of time to complete this step.
2. Let us audit your listing
Then, based on all the best practices we’ve learned over the past five years, THE WAY UP will perform a 100-step audit of your GMB listing. A checklist will show you precisely what you need to do to make your listing more effective.
3. Let us create an Action Plan
After your account manager completes the audit, a customized action plan detailing optimizing your listing will be created. Once you review and approve, the next step is to optimize your Google My Business listing!
4. Optimizing and Enhancing Your Google My Business Listing
To implement the changes and updates needed, your account managers will work with you to optimize your Google My Business listing once the action plan has been completed. Upon completion, your listing’s checklist will reflect everything that was done.
5. Higher ranking, more traffic, more leads, and more revenue.
You’ll see more results in 30 to 90 days following the project completion now that you’ve optimized your Google My Business listing, giving you a little bit of time to prepare for all the new business coming your way.
Having a GMB profile is crucial for businesses that have a physical location. In addition, it provides you the best chance to rank in local search results and reach the most qualified customers.
Landscapers, plumbers, restaurants, gyms, and music schools can benefit from maintaining a good Google My Business ranking. As per a study conducted by Google, 50% of consumers who search for local stores on their smartphones visit a physical store the same day, and 34% search on their computers or tablets.
As well as optimizing Google My Business SEO with THE WAY UP , businesses with multiple branches or those in high competition metro areas ought to consider optimizing their Google My Business SEO since ranking for a second location is more challenging than organizing for the first.